Are you tired of managing multiple software tools to run your business? GoHighLevel might be the all-in-one solution you’re looking for. This article explains what each pricing plan offers in simple terms, so you can more easily decide which plan best suits your needs.
What Is Go High Level?
GoHighLevel is an all-in-one marketing automation platform that combines all the tools small businesses need to manage sales and marketing processes in one subscription.
Instead of having separate tools for phone communications, email communications, websites, funnels, and booking appointments, etc., GoHighLevel combines all of the tools you need to reach prospects, acquire leads, convert customers, and earn referrals in into one system, which means you can stop drowning in software subscriptions and logins, and start saving both money and time.
Go High Level Pricing Plans
GoHighLevel offers three main plans:
- Starter Plan: $97 per month
- Unlimited Plan: $297 per month
- Pro SaaS Plan: $497 per month
All plans offer a 14-day free trial, and you can save about 16% by paying yearly instead of monthly [9].
The $97 Starter Plan: Best For Small Business Owners
Who It's Best For
The Starter Plan is the best choice for solo business owners or small teams who need basic tools but don’t manage multiple clients. If you run a single business and want to replace your separate tools with one system, this plan makes sense [3].
What You Get
- Up to 3 sub-accounts [15]
- Unlimited contacts [15]
- CRM system to track customer information
- Website and landing page builder
- Email marketing tools
- Text messaging features
- Online scheduling tool
- Sales tracking tools
Cost Comparison
If you bought these tools separately, you might pay:
- CRM software: $20-$50/month
- Email marketing: $30-$100/month
- Website builder: $20-$30/month
- Scheduling tool: $15-$25/month
- Text messaging: $20-$40/month
That adds up to $105-$245 per month for separate tools that don’t talk to each other.
Go High Level’s $97 Starter plan saves both money and the headache of making different tools work together [8].
The $297 Unlimited Plan: Best For Growing Agencies
Who It's Best For
The $297 Unlimited Plan is best for agencies, consultants, or coaches who manage multiple clients. If you need separate accounts for each client but want to control everything from one place, this plan fits your needs [3][5].
What You Get
- Everything in the Starter Plan
- Unlimited client sub-accounts
- Ability to copy content between accounts [3]
- White-label features (put your own brand on it)
- Branded desktop app
- API access for custom connections [15]
How Agencies Use It
With the Unlimited Plan, you can create a separate account for each client. You build out your onboarding assets once, then copy it to new clients’ subaccounts. This saves hours of setup time for each new client [3].
One agency owner shared: “I scaled to a 6-figure company on the $297 plan before upgrading to the $497 Pro SaaS Plan. It lets you handle many clients without the extra automation features that some businesses don’t need” [1].
The $497 Pro SaaS Plan: Best For Advanced Agency Owners
Who It's Best For
The $497 Pro SaaS Plan is best for agency owners who want to:
- Sell GoHighLevel as their own branded software
- Make extra money by marking up consumption-based features like phone and email services
- Completely automate client onboarding and billing [5][10]
What You Get
Everything in the Unlimited Plan
SaaS mode (Software as a Service)
Ability to charge clients for texts, emails, and calls
Automatic sub-account creation when clients sign up
Additional features for white-labeling [10] [16]
What’s The Difference Between The $297 Unlimited Plan And The $497 Pro SaaS Plan?
The main difference between Go High Level’s $297 Unlimited Plan and $497 Pro SaaS Plan is in the way you can bill clients. With the $497 plan, you can automatically mark up and charge clients for text messages, emails, and calls. This creates a new revenue stream beyond your regular services [5].
Let’s say you have 20 clients who each send 1,000 text messages per month. On the $497 plan, you could charge each client $0.02 per message while paying $0.01 yourself. That’s an extra $200 per month in passive income ($0.01 profit × 1,000 messages × 20 clients) [11].
On the $297 plan, you can still pass costs to clients, but you can’t mark them up for profit [5]. You also need to manually create accounts for new clients instead of having them created automatically when a client signs up [5].
Add-On Costs To Know About
While the base plans include many features, some features have usage fees:
Sending emails: Additional fees based on volume
Text messages: Pay-as-you-go rates
Phone calls: Per-minute charges
These costs are still lower than using separate tools, and with the $497 plan, you can even profit from these costs by marking them up to clients [15].
Why People Choose GoHighLevel Over Separate Tools
While the base plans include many features, some features have usage fees:
Save Money: One payment instead of 5-10 different subscriptions
Save Time: No more switching between tools or trying to connect them; All your data stays in one place
Easier Management: One platform to learn to navigate instead of many
Scalability: As your business grows, you don’t need to keep adding new tools [4][12]
These costs are still lower than using separate tools, and with the $497 plan, you can even profit from these costs by marking them up to clients [15].
Which Go High Level Pricing Plan Is Right For You?
To choose the right Go High Level Pricing Plan for your business, ask yourself these questions:
- Do you manage sales and marketing for clients?
- No: $97 plan is enough
- Yes: $297 or $497 plan
- Do you want to brand the software as your own?
- No: $297 plan works
- Yes: $497 plan
- Do you want to make money from the software itself?
- Yes: $497 plan
- No: $297 plan is fine
- Will automating client onboarding improve your operation’s speed and profitability?
- Yes: $497 plan
- No: $297 plan works
If you’re still not sure:
- Take advantage of the free trial
- Start with a lower plan – you can always upgrade later
- Ask yourself: “How many hours per week do I spend switching between different tools?”
Many business owners find they cancel 3-5 software subscriptions by switching to GoHighLevel’s all-in-one marketing and sales platform. Fewer subscriptions, more functionality, and less time jumping around to different tools often justify the cost.
Conclusion
GoHighLevel offers three clear pricing options that fit different business needs:
- Small businesses do well with the $97 Starter Plan
- Growing agencies looking to improve efficiency do well with the $297 Unlimited Plan
- Established agencies looking to create new revenue streams and automate onboarding and billing benefit most from the $497 Pro SaaS Plan
The right choice depends on your specific business goals and how you work with clients. No matter which plan you pick, combining multiple tools into one platform typically saves both money and time compared to using separate systems.
